The only way to guarantee the utmost quality is to remain ethical and to always keep ethics as a non-negotiable component to any work. This means to use quality resources for research, to verify the relevancy of participants in a story and to not sensationalize. If you were to complete an interview with someone, whether the focus of the piece or someone who knows the focus of the piece, you want to make sure they are who they say they are and have a valid connection to the topic rather than someone who has lied to gain some attention. The same goes for producing statements that aren’t true or gravely over-exaggerate the topic. Over-exaggeration is just another way of misleading the audience and does not end with a quality piece. This would alienate the people involved in producing the piece and would also alienate the audience, as they all would not trust the journalist who allowed for quality to disappear.