Sports, in general, have built-in audiences. Therefore, to attract an audience to your writing, the key would be to find an audience with similar interests. Therefore, the typical reader of sports journalism would be a fan of a specific athlete or of a specific sport. In general, some of those folks may enjoy reading recaps or special pieces on those topics as a way to learn more about their area of interest. The readers are fans of sports who want to learn what happened after a specific event or what got them to their point. They could also be people who follow the news who are aware of a big story in the world of sports and they are looking to follow up on the topic and to find new angles to explore.